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News from us and products that we like.

Write on our home page ~ share your questions, experiences, and ideas with us here:

Jason Solarek picture
Jason Solarek at Bridge
Yesterday
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A product starts in a factory. Then, the goal is get it through the sales funnel. What steps does it go through en route to the consumer? In the drawing shown, the dots represent steps along the way.  

When a product travels through the Amazon arc, it skips many steps that are important for consumer safety, the lives of working people in the retail industry, and local communities. We realize its smile logo may actually be a visual representation of...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
Yesterday
There are many e-commerce platforms from which to choose. A store owner can choose from more than 30 platforms including Bridge, Shopify, Big Commerce, and Big Cartel.  Unfortunately, very few software providers are easy to set up and use. Most importantly, they may not improve retail sales.  A store owner is surely mindful of increasing costs and wasting time on software.

Bridge, our e-commerce platform, helps more than 700 indie stores offer a website...Read more of post

Beatriz Ball's WESTERN Collection features two striking metal trays based on the form of the agave leaf.

Agave products are trending in the US, but the plant has been used in Mexico for centuries. Traditionally, agave was believed to have medicinal properties. Its sap was also boiled to produce a sweetener known as miel de agave. 

The sugars in agave are also fermented to make tequila.
(Okay, so now we have your interest!)

Present one of these agave-...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
Yesterday
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I created this comparison to help us see the differences between Shopify (shown on the left) and Bridge Store.

The orange dots represent comparable features.
The magenta dots represent features that Bridge offers out of the box but that Shopify is lacking.
  1. Bridge displays the search box by default. Shopify makes you click on the search icon.
  2. Bridge displays the telephone number at the top of the page. Shopify does not. Customers most often seek a phone number
...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
Yesterday
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Today’s Times shares some of Amazon’s steps during the pandemic to grow its empire. 

I used to tell retailers that they don’t know it, but they’re now in: the software business. I missed something in that statement. They are also now in the warehouse business. Websites and warehouses go hand in hand. They’re flip sides of the same coin.  

As e-commerce grew, all the major retailers should have been growing their warehouse ...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
March 3, 2021
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Arnold Schwarzenegger, Future Bridge Spokesperson?

Today's Wall St. Journal shares that Target stores saw a 20% increase in revenue--more than the chain had seen in the last 11 years combined. How did it do it? Target converted many of its physical stores into 'mini-warehouses,' where they can ship goods or have customers do curbside pick up.

What does this mean for indie stores?  Stores will have to become more efficient in receiving online orders, which make...Read more of post

Gay Lebourg picture
Gay Lebourg at Calaisio
March 3, 2021
Get involved in blending style and sustainability. This handwoven centerpiece tray made out of wild vines underlines the importance of sustainable use of natural resources and preserves the value of traditional crafts.

CALAISIO
natural elegance, extraordinary durability
 
Jason Solarek picture
Jason Solarek at Bridge
March 2, 2021
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An indie store often spends $750 and 50 hours to add 1,000 products to its website.   Amazon likes this because it slows down the competition.

Bridge reduces the time to under 4 minutes and the cost to zero (...that’s right: free). It’s time you tried Bridge.

Learn more about saving time and money with Bridge:
https://www.bridgecatalog.com/smart-products.cfmRead more of post

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Mallory Labit at Beatriz Ball
March 1, 2021
Beatriz Ball and Louisiana-based ceramicist Gretchen Murchison developed the lively VENTO Bloom Collection, sculptural bowls and platters inspired by floral and botanical forms. 

Fittingly, the form of the VENTO Bloom Small Bowl in polished metal is flowing and organic. The dynamic design features rippling petal-like movement, creating a compact serving vessel that you’ll use every day. Great on its own, or combined with other Bloom shapes and sizes, it ...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
March 1, 2021
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FOR RETAILERS

Your Bridge has a new feature: you can choose if you wish to allow customers to order products that are out of stock. In the past, if the item was on your Bridge Store, it was assumed that the item was in stock. This made managing stock simple. On site: in stock. Not on site: out of stock. 

This updated stock sharing system is helpful for brands and indie stores because it allows them show and control behavior based upon real-time stock ...Read more of post

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