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Dec. 6, 2017
Do you know what 'domain masking' is? It's a service that hides the 'bridgecatalog' part of your domain name and instead just shows your store name (e.g. Adding domain masking is very important to helping your store sell more.

Google ranks your website more highly when you have it. In addition, your store name will appear more prominently on 3rd-party sites like Please see the picture with this Chalk.

When a brides adds a link her registry with your store on, 'gobbles' up the domain information and then outputs it. If you have domain masking, it shows your [Store Name].com as the registry store. If you do not have domain masking, it shows as the store.

In the example shown, a bride adds a link to her registry on Shulans, an Ohio-based retailer, that has domain masking. The listing on shows "" The bride also adds another registry link, but this time to a store that doesn't have domain masking. Instead of the store name appearing, it says "".

Domain masking is $10/month. Please ask Bridge to add it to your account.

Tags:, adding your registry, bridal registry, domain masking

This chalk was auto-posted to your News page by the brand. This helps inform your customers and boost your Google ranking.

If you wish, your can either edit or delete this auto-posted chalk.

Also, you can turn off the auto-post feature on a per brand basis on the Brand Management page.