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Feb. 9
 gift registry sign up bonus

Keeping up with the Joneses

Dear Retailer,

Amazon does it. Zola does it. Even Crate & Barrel does it in one form or another. We’re talking about: the registry sign-up bonus.

And now your Bridge website does it, too. When a bride opens a new registry, she will automatically be offered a $10 in-store gift card for registering at your store.  This is another way Bridge are helping you remain competitive in the registry world.

Here’s how it works:

On your Bridge site, there is a now a banner appearing that promotes this free $10 gift card offer.

When the registrant signs up, she qualifies for the in-store gift card. The bride will come into the store and ask for her gift card. After you give the bride her gift card, visit her page on your Bridge. On her registry page, there is a spot to check off that you have given the bride her gift card. You will enter the date you gave her the gift card.

 gift registry sign up bonus

You may want to adjust what you offer a bride and raise the amount. You can do this on the Your Account page. Zola is giving brides $50 to start a registry. Please see pictures shown here of Zola's advertisements on the New York subway and its website showing the $50 offer.

Additional terms about the Bridge start-a-registry incentive program:
+ This credit is only eligible for new bridal registries.
+ This credit will only be redeemable via in-store gift card that is picked up at store.
+ Valid registry email address required.
+ Offer valid to US residents only.

For more instructions on how to manage this new program, please visit:

See the incentive banner in action on Schiffman's registry home page:

Thank you,


 gift registry sign up bonus

Tags: gift registry sign up bonus, gift card, zola, amazon

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