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March 7, 2018
RETAILERS
We're increasing your registry's 5-step incentive amount.

We're raising it to $50. It was previously $40. If you wish to raise or lower your amount, please do so on the Your Account page.

If you are offering an amount that is not $40 (aka you have changed it from the default), your incentive amount will not be changed to the $50.

Why are we increasing the default amount? A higher incentive amount results in more brides promoting their registry with your store. After studying registry purchases, we found the 5-step incentive program provides a profit to stores that is many times more than the cost of the in-store coupon given out.

As a reference, in 2017 just 6% of brides completed all 5 steps, meaning 96% of stores got free publicity from their brides.

Tags: 5 step incentive program, gift registry, marketing
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