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Our News, Events, & What Inspires Us
from our Chalkboard
New York, New York

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Aug. 21, 2018
 Amazon

If you use the gift card option at Amazon, this is what you could expect. Imagine if this were a bridal registry item.

Just to clarify, the gift was a book written by a third friend, so the request for the review was from the giver of the gift (me), not Amazon.

One of the frequently mentioned points on store reviews of Bridge Websites are the hand-written gift cards. That personal service is what makes our stores special.

Tags: Amazon, Gift Card, Bridal Registry
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Aug. 21, 2018

Beatriz Ball


Perfect for corporate gifts! Ask about our custom engraving today!

Tags: $BTZ-5950, Personalization, Beatriz Ball, The Good Life, Engraving, Corporate Gifts, Logo engraving, Pearl, Tray, Tray with handles
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Aug. 20, 2018

Beatriz Ball


Ideal for casual entertaining

Tags: Luxury Melamine, Oprah's Favorite Things, Luxury Melamine, $BTZ-2201, $BTZ-5927, $BTZ-7226, $BTZ-2445, $BTZ-2450, Beatriz Ball, VIDA
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Aug. 19, 2018

How can your store succeed in 2018?
Here are 4 questions to ask your business:

1. How many items does your online store offer from each brand that you sell?
You'll want to make a list with 3 columns: one with the brand and one with the approximate number of items on your site. In the third column, enter in the total number of items offered by the brand. Shoppers often seek the website with the greatest selection.

For which brands are you missing the most items?

You'll most likely want to sync with the Smart Brands since they help you show more product with no work.

2. Your website offers a online gift registry?

If Yes…
Registrant (e.g. bride) can register self?
Yes _______ No ______

Registrant can login and review purchases?
Yes _______ No ______

3. Your website allows ...Read rest of Chalk
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Aug. 19, 2018
 gift registry
 gift registry
How important is adding a picture to a couple's wedding registry?

Bridge researched this and found that registries with a couple's picture generated $260 more in sales than those without a picture--a 21% sales boost.

Bridge reviewed 1,883 registries that occurred in 2017 and 2018 from 15 U.S.-based indie retailers with brick and mortar locations. We found these trends:

1. If a registry has a picture of the couple/registrant, the average purchase was $13 more--a 9% sales boost.

2. The total purchases for a registry with a picture were $260 more.

Study Findings:
Average gift purchase on a registry with a recipient’s picture: $152.
Average gift purchase without picture: $139.
Total average gift purchases for registry with a recipient’s picture: $1,505.
Total average gift purchases for registry ...Read rest of Chalk

Tags: gift registry, trends
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Aug. 17, 2018
 41 madison
We'll see you the fall tabletop show in NYC:

Friday, October 12 - Monday, October 15, 2018

http://www.41madison.com/

Event date: Tuesday, October 9, 2018 - Friday, October 12, 2018
Event location: 41 Madison
Tags: 41 madison
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Aug. 16, 2018
 table tent
Want to boost your Google ranking by 10%? Easy: just place these table tents around your store. Reviews make up 10% of your Google ranking according to SEO experts.

The new table tent has room for you to place your store name on the front of the tent at the bottom.

Tags: table tent, review tent
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Aug. 16, 2018

Beatriz Ball


Embrace the good life

Tags: Beatriz Ball, The Good Life, Outdoor Entertaining, Mid Century, $BTZ-7286, $BTZ-7266, $BTZ-7267, $BTZ-7255, $BTZ-7271, $BTZ-7275, MID-CENTURY
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3 people like this
Aug. 16, 2018

Beatriz Ball


Remember to always take time for yourself!

Tags: Beatriz Ball, The Good Life, Glass, Aluminum, Chip & Dip, Snacks, $BTZ-6507, $BTZ-2208, Soho
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2 people like this
Aug. 15, 2018

Carmel Ceramica

Carmel Ceramica foresta
Our Foresta pinecone pattern will look great on your table this Fall.

Tags: foresta, pinecone, stoneware, Carmel Ceramica
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1 person likes this
Comments:
08/15/18 09:07 PM
Jason Solarek picture
Jason at Bridge
With beer :)



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Aug. 15, 2018
 HFN
Who do you know?

HFN is calling for retailer and supplier nominations for its inaugural Top Women in Home special report, which will be published in the November issue.

The following are some criteria to consider for nomination:

Nominees should include women in leadership positions who have accomplished a great deal in their careers in home.
They should be strategic visionaries who have helped their companies stay ahead of the competitive curve.
They lend professional support to other women.
They promote the overall welfare of underprivileged women at home and abroad through charitable works.
They should be women that inspire!

Feel free to nominate as many women in home as you like, with a nice mix of retailers and manufacturer/suppliers.

Please take the time to explain the reason for your ...Read rest of Chalk

Tags: HFN, Women, Top Women in Home
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Aug. 13, 2018

Will you get $22 of value out of Facebook this year? That’s how much Facebook makes off you by selling ads to advertisers that target you.

Tags: Facebook, advertising
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Aug. 13, 2018

Interesting to see “online brands” open physical stores. This trend shows us that brick and mortar is important.

Tags: Brick and mortar
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Aug. 12, 2018
 ny now
We'll be at NY NOW this Tuesday. Please feel free to make an appointment with us. See you soon. :)

Event date: Tuesday, August 14, 2018
Event location: NY NOW
Tags: ny now
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Aug. 10, 2018

Beatriz Ball

Beatriz Ball $BTZ-7291

Tags: $BTZ-7291, Beatriz Ball, The Good Life, MID-CENTURY
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2 people like this
Aug. 9, 2018
 Mepra
Mepra joins Bridge!

We're happy to share that Mepra will become a Smart Brand.

We expect the Mepra products to be ready for syncing by September 1st.

Please message Mepra or us to express interest in syncing.

Learn more about Mepra:
https://www.mepra.it/en/index.php

Tags: Mepra, new member 
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1 person likes this
Comments:
09/04/18 12:50 PM
Diane Seidle picture
Diane at Bridge
Lo-ove this flatware.



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Aug. 8, 2018
 Deruta
Deruta is joining Bridge

We're happy to share that Deruta will become a Smart Brand.

We expect the Deruta products to be ready for syncing by September 1st.

Please message us to express interest in syncing.

Learn more about Deruta here:
https://derutaofitaly.com

Tags: Deruta, new member 
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Aug. 8, 2018

Beatriz Ball


The perfect mid-week sweet treat!

Tags: Beatriz Ball, The Good Life, VIDA, Melamine, $BTZ-2442
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2 people like this
Comments:
08/08/18 01:41 PM
Jason Solarek picture
Jason at Bridge
Save one for me :)



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Aug. 7, 2018

The new NY tradeshow Shoppe Object starts this weekend.

And it may offer a consumer-facing holiday market. Neat.

Tags: Shoppe object
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Aug. 7, 2018
 gump's
Gump’s Files for Bankruptcy

The retailer has $61 million in assets and $64 million in liabilities, according to published reports

August 6, 2018, Allison Zisko
......................................................

LAS VEGAS—Gump’s, after looking for strategic alternatives to stay afloat, filed for Chapter 11 bankruptcy protection in Nevada Bankruptcy Court here on Friday night.

The San Francisco-based luxury department store is looking for a buyer, according to a report in SFGate, and plans to liquidate merchandise to pay off lenders, with Hilco Merchant Resources and Gordon Brothers handling sales.

The company and its affiliates have $61 million in assets and $64 million in liabilities, according to published reports. It operates one store and a catalog.

Read the full article:
http://www....Read rest of Chalk

Tags: gump's, bankruptcy
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Aug. 6, 2018

Beatriz Ball

Beatriz Ball Beatriz Ball
Ideal for entertaining!

Tags: Beatriz Ball, SOHO, The Good Life, $BTZ-6107
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2 people like this
Aug. 6, 2018
 Carol Schroeder
Have plans next Monday morning? Make some time to hear retail expert Carol Schroeder speak at 10:30 am EST at NY NOW.

Details:
Successful Selling in Today's Experience Economy
Monday, August 13, 2018: 10:30 AM - 11:30 AM

The consumer trend towards preferring to spend money on experiences instead of things is not limited to just Millennials and Gen Z shoppers - so it’s important to think about how to market your store to these customers. Proving a delightful shopping experience is essential. And there are countless innovative in-store and community-wide promotions that can help you cash in on this “experience” trend. Get inspired with new ideas from retail expert Carol L. Schroeder, author of Specialty Shop Retailing: How You Can Succeed in Today’s Market, and share what works for you with ...Read rest of Chalk

Tags: Carol Schroeder, ny now, $OTI-9781595985767
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Aug. 4, 2018

Recognize that little building? That’s 41 Madison—across the street from Madison Square Garden—as shown in a profile about the park in today’s Times.

Tags: Madison square park, 41 Madison
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Aug. 4, 2018

Nice to see Smart Brand partner Iittala featured in today’s WSJ.

Tags: Wsj, iittala
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Comments:
08/04/18 01:09 PM
Jason Solarek picture
Jason at Bridge
$RCP-1007644




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Aug. 3, 2018
 stock

FOR BRANDS:

Bridge Can Help You Share Stock with Retailers

..................................

Stores are hungry to know stock levels from their manufacturers. The brands that make knowing this information easy are the brands to which stores drive business.

Ask yourself: how can a store sell something it doesn't have in stock or for which it doesn't know the stock level?

Good news: Bridge now allows you to easily upload stock to your Bridge account. Only your authorized retailers and sales reps will see this stock level upon logging in.

..................................

How a Retailer Sees Your Stock in Bridge:

1. The retailer logs in to its Bridge account.

2. The retailer browses to your brand and clicks on an item.

3. The page shows the stock quantity.

..................................

Benefit...Read rest of Chalk

Tags: stock
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Aug. 2, 2018

Beatriz Ball

Beatriz Ball Beatriz Ball
Don't miss out on seeing our new products!

Tags: Beatriz Ball, New Supplement, $BTZ-7427, $BTZ-7433, $BTZ-7416, $BTZ-2469
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2 people like this
Aug. 1, 2018

Beatriz Ball

Beatriz Ball Beatriz Ball
Perfect for any gathering!

Tags: Beatriz Ball, Ceramic, Pedestal, $BTZ-2161, The Good Life
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1 person likes this
July 31, 2018

Really hate a credit card brand? Do what Kroger did: just stop accepting it. Visa, along with AmEx, keeps raising its fees on merchants almost every month and claims to promote “customer choice.” That’s like promoting rioting in the name of looter choice. It’s not fair to keep giving out mileage and points cards and keep raising the fees on retailers.

Tags: Visa, Kroger
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July 31, 2018

Beatriz Ball

There's always time for a cocktail!

Tags: New!, Beatriz Ball, Bloody Mary, Cocktail hour, Barware, Home Bar decor, $BTZ-7403, $BTZ-2209, $BTZ-7417, Soho
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July 31, 2018

AmEx ripped off customers reports today’s WSJ. Does that sound familiar? Again and again I butt heads with AmEx over their high fees. I really need to stop using their credit card. They promote a “small business” day, yet again and again charge high processing fees for services to small businesses. They’re a Janus and I don’t need bi-polar service providers.

Tags: Amex, crooks, stealing
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