For Brand Members: Email Templates to Invite Retailers

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Skyros Designs Example:

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Casafina Example:

Email Subject Line: Solution

Dear Valued Retailer, 


We hope you are healthy and navigating the COVID-19 pandemic. 


We are writing you because we are part of a sales program that helps indie stores. We feel it can help your store. We pay for the program. It’s free for stores. We pay for the program because we want to support our retailers.


Casafina and 114 other brands are part of Bridge, and we'd like you to join us for free: http://www.bridgecatalog.com


How does it work?
Here’s an example:

A store owner named Susan from South Carolina called us this morning:
She owns a jewelry store started more than 50 years ago.
Like most retailers, she has an older website with little product on it and no online registry. 
When the COVID-19 outbreak happened last week, she faced the reality of having to spend $5k on a new website that would take two months to setup. Susan feels that is too much money and too much time--she needs a solution: today.


In just 5 MINUTES this morning, Susan opened a free website on Bridge with thousands of Casafina products. She was also able to pick from up to 2,000 other brands. Of these, 114 are partner brands like Casafina.


Bridge partner brands include:
Annieglass 
Casafina
Costa Nova
Herend
Juliska
Lenox
MacKenzie-Childs
Mottahedeh
Skyros Designs
Spode
Waterford
Vietri


Susan saved $5k and got a very powerful sales tool. Susan is joining 480 stores that use Bridge.


Bridge coaches will help Susan link her existing website to her Bridge site. Bridge is not replacing an existing site; it's enhancing and empowering her overall business. 


Why join us on Bridge?
100% of indie stores like yours need a powerful online solution: right now.
Eighty percent of stores do not have a website that is appealing to today's shoppers. This hurts sales.


Details:
You can sync with an unlimited number of our brand partners for free. Please note: the brand must approve your sync request. Only authorized retailers will be approved to 'sync' products. 
You can add an unlimited number of brands and products on your own. Add any item you want.
You have nothing to lose. If you don't like your free Bridge account, you can close it.  
We recommend you act soon: an estimated 10%-20% of small stores will close in the next 6 months.

Join us here:
http://www.bridgecatalog.com  


Thank you,

Matt Hullfish
National Sales Manager
Casafina

 

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Email Subject Line: Join us on Bridge

 

 

 

 

Dear Customer, 

 

We have joined a sales program that makes it easier for you to sell our products online.  Our Bridge program helps all types of retailers–from those with basic websites to those with advanced e-commerce sites. 

8 Reasons to Try Bridge:

1. Show all of our products online instantly, including our new products

2. Sell more. Stores that use Bridge report selling 13% more.

3. Save time and money.  Without Bridge, you may spend $100s and weeks adding products to your website. Save this time and money.

4. Accurate pricing. Your Bridge will have up-to-date prices.

5. Professional product pictures.

6. Efficiently compete against major online players like Amazon.

7. Increase your Google ranking.

8. Setup is fast. You can set up your Bridge account in 4 minutes. 

 

What is Bridge?

Bridge gives you an online store pre-populated with all our products. You can use this Store as soon as you set it up to start selling products. If you wish, you can download our products from your Bridge account and import them into your own third-party website. Using Bridge, we maintain our products and save you the hassle. You can spend less money on website maintenance and sell more. And, your Bridge Store includes free gift registry software. 

 

How does our Bridge differ from existing services?

When you have a Bridge Store with our items in it, you do not have to download Excel files, click on Dropbox links, or deal with thumb drives.  Our products are always up to date in your Bridge Store.  You can also add your own items from any brand to your Bridge Store. Your Bridge Store is not limited to just our brand.

 

Which retailers use Bridge?

More than 450 retailers across the United States and Canada use Bridge.

View Bridge retailers here:

http://www.bridgecatalog.com/for-retailers.cfm/retailers

 

How much does Bridge cost?

Free. Please see plans and pricing here:

http://www.bridgecatalog.com/plans.cfm

 

How do you join Bridge?

Try Bridge for free at: 

http://www.bridgecatalog.com

 

You can also contact your sales representative, our corporate office, or Jason Solarek (Bridge CEO) at: 1-212-254-9654 / [email protected]


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Agraria Example:

 

 

 

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Arte Italica Example:

 

 

 

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Beatriz Ball Example:

 

 

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Nambe Example:

 

 

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Salisbury Example:

 

 

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Casafina Example:

 

 

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Email to Retailers & Interior Designers:

Dear Customer, 

We have joined a sales program that makes it easier for you to sell our products.  Our Bridge program helps all types of businesses–from retialers to interior designers. 

8 Reasons to Try Bridge:

1. Instantly show all of our products online.

2. Sell more. Stores that use Bridge report selling 13% more.

3. Save time and money.  Without Bridge, you may spend $100s and weeks adding products to your website. Save this time and money.

4. Accurate pricing. Your Bridge will have up-to-date prices.

5. Immediately display our new products.

6. Your Bridge includes professional product pictures.

7. Increase your Google ranking.

9. Setup is fast. You can setup your Bridge account in 4 minutes. 

 

What is Bridge?

Bridge gives you an online catalog pre-populated with all our products. You can use this Catalog as soon as you set it up to start selling products. If you wish, you can download our products from your Bridge account and import them into your own third-party website. Using Bridge, we maintain our products and save you the hassle. You can spend less money on website maintenance and sell more. 

 

How does our Bridge differ from existing services?

When you have a Bridge Catalog with our items in it, you do not have to download Excel files, click on Dropbox links, or deal with thumb drives.  Our products are always up to date in your Bridge Catalog.  You can also add your own items from any brand to your Bridge Catalog. You Bridge Catalog is not limited to just our brand.

 

Which retailers use Bridge?

More than 450 retailers across the United States and Canada use Bridge.

View Bridge retailers here:

http://www.bridgecatalog.com/for-retailers.cfm/retailers

 

How much does Bridge cost?

Free. Please see plans and pricing here:

http://www.bridgecatalog.com/plans.cfm

 

How do you join Bridge?

Try Bridge for free at: 

http://www.bridgecatalog.com

 

You can also contact your sales representative, our corporate office, or Jason Solarek (Bridge CEO) at: 1-212-254-9654 / [email protected]

 

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Buying Group Example:

 

Dear HTI Members, 

We are happy to announce a new partnership with Bridge, the leader in gift registry software for our industry. This partnership will boost sales for our retailers and brand members. We have also arranged a special offer just for members like you.

Why?
There will be more than 2 million weddings in the U.S. this year, and many of these couples will register at a store. The average registry generates more than $1k in online sales. We want these brides to register at our HTI stores. Bridge will help open the door to millions of dollars in registry gifts. 

What?
What is Bridge? Bridge helps 700 indie stores in our industry offer an online gift registry.  This year, Bridge will help these stores handle 6,700+ brides and help stores sell millions.

When? 
Registry season is almost here. Online sales were up 40% in 2020. Now is the perfect time for us.

Who?
All stores will benefit from this: If you have a website already, you can benefit. If you do not have a website, you surely can benefit.  If you’re not sure how this work for you, please contact me. I know it will benefit you 100%.

Price
Why is the Bridge service free for stores like you? The brands pay to underwrite the service. This is great news for indie stores.  Bridge does offer retailers paid upgrade features, but that is not required. You may use Bridge for free and simply offer a great online registry service to your brides. 

Special Offer
We have arranged a special offer with Bridge: when you open a free Bridge account before [date], you will receive $X in additional services for free. You will receive free coaching tailored to HTI members and Bridge will help you build a gift registry.  Free.

How?
How does your store sign up for a free Bridge account?
Two ways:
1. Please respond to this email and tell me ‘yes.’ I will then work with Bridge to sign you up, and we’ll then email your Bridge account information.
2. Please go to this site and sign up on the home page:
https://www.bridgecatalog.com/

Thank you, 

[insert signature]

 

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Please include the Bridge logo in e-mail marketing:

 

 

We recommend an eye-catching graphic at the top of your email.  Above we show a woman with a computer.

Sample graphics: