August 6, 2018
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August 6, 2018

Have plans next Monday morning? Make some time to hear retail expert Carol Schroeder speak at 10:30 am EST at NY NOW.

Successful Selling in Today's Experience Economy
Monday, August 13, 2018: 10:30 AM - 11:30 AM

The consumer trend towards preferring to spend money on experiences instead of things is not limited to just Millennials and Gen Z shoppers - so it’s important to think about how to market your store to these customers. Proving a delightful shopping experience is essential. And there are countless innovative in-store and community-wide promotions that can help you cash in on this “experience” trend. Get inspired with new ideas from retail expert Carol L. Schroeder, author of Specialty Shop Retailing: How You Can Succeed in Today’s Market, and share what works for you with your fellow retailers.

Room: 1A01 Session Number: MISC6

Link on NY NOW about event: