January 30

Amy Stavis in Tableware Today shares that 47% of New Jersey Millennials live with their parents, and nationally 74% aren’t married. This translates into a smaller gift registry market than 40 or 20 years ago.

With that said, Crate &Barrel, Target, and Zola are selling millions of registry gifts. Why shouldn’t your store? The gift registry market is easy pickings for stores that sell cups and plates. You already have the stock and offering the service costs almost nothing. And it’s a service that brands and Amazon—two of your competitors—can’t offer well.

Even with the downward trend, there will be 2.5 million weddings in the U.S. this year. That is potentially 2.5 million registries for your business. :)