There is a 'Cold War' battle going on between Amazon and Walmart, if you haven't noticed. Both are building platforms that soak up every other business and its products into their respective ecosystems. Walmart is late to the game, but its been on a binge recently buying Art.com and now its partnered with a sport apparel company Fanatics.
As a reference, Facebook, Instagram, and Bridge are all platforms.
What platforms are you on? What is your strategy to chart this battle? Are you a Walmart or Amazon 'soldier'?https://www.cnbc.com/2019/01/29/walmart-is-bringing-fanatics-to-its-website-to-sell-sports-apparel.html