Jason Solarek picture
Jason Solarek @ Bridge April 18, 2019 • 1:14 PM • 1,806 days ago
Jason Solarek picture
Jason Solarek @ Bridge April 18, 2019 • 1:14 PM • 1,806 days ago

Imagine helping your brands sell direct and bypass you? That’s what Nordstrom is faced with doing as it gets beat up by Amazon and online sellers. As the Nordstrom CEO, think about the dire straits you’d have to be in to approve this. But since most retailers didn’t plan 20 years ago for the internet tsunami, they’re stuck playing package boy for Wall St. darling Amazon.

I agree that it’s great to get customers in the store—I just wish it wasn’t under these terms. It’s like saying you enjoy warm weather—but setting your car on fire to generate the heat.

Would Bridge retailers consider accepting purchases made on Waterford’s website? How about accepting returns or picks regarding a purchase made on another Bridge retailer’s site? Let me know :)