Your Bridge gift registry software looks better in Google than your competitors' software. In this example, we can see how Breed, a retailer in Texas, appears in Google. Breed's listing shows the number of registries and reviews. Competitors listings do not show quantitative information--and look drab by comparison.
Google 'likes' this these statistics because it shows that your registry software is unique and you're servicing customers. Customers like these statistics because they show you are helping registrants and getting their feedback via reviews. Customers are more likely to click on your listing than competitors.