Jason Solarek picture
Jason Solarek at Bridge
February 20, 2021
I noticed this ad for Big Ass Fans and was struck by the word “destroyer.”  That’s a strong, powerful, memorable word.  I wondered what wording we’d use if we were to run a full-page ad.  

Large, well-funded entities are constantly seeking to swipe indie business—that’s aggression. We’re giving indies figurative swords, shields, and helmets to fight back.

Our full-page ad may state: “We Arm the Indies With Digital Weapons.“

We do this as a defensive measure and not as an offensive one. We’re the ‘defense department,’ not the ‘department of war.’

Other compelling words include victory, win, and build. 

No word yet on whether we’re changing our name to ‘Big Ass Bridge.’ :)