Search: advertising > 73 results
Jason Solarek picture
February 6, 2020
Jason Solarek at Bridge shared
Do Brands and Stores Need to Collaborate on Advertisements?
February 6
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Jason Solarek picture
February 6, 2020
Jason Solarek at Bridge shared

Do Brands and Stores Need to Collaborate on Advertisements?

I visited the New York’s Post website--to get my fill of New York gossip--and I was shown a massive advertisement from a leading tabletop brand.  (I have covered the brand's logo with yellow rectangles for the privacy of the brand.) Before visiting the Post's site, I had visited this brand's website. The ads appear because the brand has hired some advertising platform to track me around the web, show me ads, and direct me back to its DTC (direct to...Read more of post

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December 22, 2019
Jason Solarek at Bridge shared
December 22, 2019
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Jason Solarek picture
December 22, 2019
Jason Solarek at Bridge shared

In the ‘age of Amazon,’ is your store a liability or asset? Walmart is banking on stores being the physical nexus points of the web.

Did your e-commerce business lose money last year, and you fret over this? Most indie store owners do, but losing money on e-commence is the name of the game as catching up to Amazon’s 25-year head start will take years and lots of losses. Proof: Walmart’s e-commerce operations lost $2b last year, shares the WSJ. Most indie stores will ...Read more of post

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November 16, 2019
Jason Solarek at Bridge shared
November 16, 2019
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Jason Solarek picture
November 16, 2019
Jason Solarek at Bridge shared

Facebook removed 3.2 billion fake accounts between April and September, more than twice as many as last year, shares CNBC.

One may ask: how many fake Facebook accounts still exist?

Many social media platforms are full of fake users and scammers.

Bridge only allows real people to sign up for its platform. We assess each sign up and only allow authenticated businesses and their staff to join. Since we don't rely on advertising revenue, we don't need to allow fake accounts ...Read more of post

Jason Solarek picture
November 5, 2019
Jason Solarek at Bridge shared
Cut Your Advertising Costs by 10%
November 5, 2019
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Jason Solarek picture
November 5, 2019
Jason Solarek at Bridge shared

Cut Your Advertising Costs by 10%


FOR BRANDS

Good news: Bridge will pay10% of your advertising costs.

For example, if you pay $1,000 for a Tableware Today ad, we’ll give you $100. If you pay $2,000, we’ll give you $200.

Benefits:
+ Save money. Make your advertising budget go further.
+ Sell more. When retailers join you on Bridge, they report selling 13% more product.
+ Show more of your product on your retailers' websites.

Shown here are two examples:
+ Waterford print ad in Tableware Today.
+ Badash print ...Read more of post

Jason Solarek picture
October 25, 2019
Jason Solarek at Bridge shared
October 25, 2019
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Jason Solarek picture
October 25, 2019
Jason Solarek at Bridge shared

Amazon sales are up 24% last quarter. How much are your sales up?

If they’re not up 24%, it likely means that Amazon is taking your customers and your neighboring business’ customers.

Do you buy from Amazon at home? Or for your store? If so, you may be helping sharpen your executioner’s sword by 24%.

While the Times paints the quarter as a mixed bag, I believe this is great news for Amazon. It also shares that Amazon’s advertising revenue is up 45% and that Amazon Web ...Read more of post

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June 7, 2019
Jason Solarek at Bridge shared
June 7, 2019
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Jason Solarek picture
June 7, 2019
Jason Solarek at Bridge shared

Smaller margins are here for many businesses in many industries—not just tableware. Recently, a sales rep balked when I suggested its stores take a haircut on margins. Yet, I believe big money tech players are forcing these cuts and upending traditional profits—leaving stores with little other option. From media (see today’s AT&T article) to advertising (Facebook, goggle) to transportation (Uber, Lyft, Tesla) to gift registries (Amazon, MyRegistry, Zola), big money-...Read more of post

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May 15, 2019
Jason Solarek at Bridge shared
May 15, 2019
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May 15, 2019
Jason Solarek at Bridge shared

Amazon and Google are now competitors, shares today’s Times.
Jason Solarek picture
March 29, 2019
Jason Solarek at Bridge shared
March 29, 2019
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March 29, 2019
Jason Solarek at Bridge shared

Even Apple--a company with all the money in the world--stills has to hire guys to hang signs.

How are you advertising your business?
Jason Solarek picture
March 8, 2019
Jason Solarek at Bridge shared
March 8, 2019
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March 8, 2019
Jason Solarek at Bridge shared

Zola is increasing its service offerings and is shown here advertising on the NYC subway its wedding invitation service.

Bridge is likewise considering ways for your store to offer brides more services under ‘one roof.’
Jason Solarek picture
February 27, 2019
Jason Solarek at Bridge shared
February 27, 2019
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Jason Solarek picture
February 27, 2019
Jason Solarek at Bridge shared

Walmart continues to immitate Amazon by seeking to grow its advertising platform, shares today’s WSJ.

I think I read that Amazon currently accounts for 10% or ad dollars spent and is expected to become a top 3 player soon, along with Google and Facebook.

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