Zola is offering 20% off. Are you? To be competitive, you may have to discount products like Zola.
Your Bridge Store allows you to put items on sale, as well as offer coupon and discount codes.
Diane Seidle, a Bridge coach, pens a column about Amazon in this month’s Tableware Today. The article shares that premium brands’ products are being severely discounted—meaning a slim margin is being made by the seller. I’ll be the first to admit that some margin is better than losing an order to a competitor and thereby getting no margin, but there is the line between competition and just making a subsistence living. A subsistence living is not humane, it’s stressful, ...Read more of post
Today's WSJ shares that Wal-mart and Jet.com are moving towards more private labels. They also share the Jet.com is reducing its discounting emphasis and adding new lines like bedding.
How does your brand fight back against the discounting and gray marketers on Amazon.com? Take some inspiration from today's WSJ.
Luxotica is enforcing MAP prices and more brands are drop shipping.
How competitive are your prices? As if the market isn't competitive enough, Target reminds us in today's WSJ that low prices matter. How are you keeping up with prices on Amazon? Amazon is constantly sending bots to crawl our retailers' sites and check their prices in order to beat them. (We occasionally stop these bots because they slow down the server by making too many requests to it.) How are your brands handling discounting by Amazon? These are questions you want ...Read more of post
A brand asked me today a few questions about the Bridge. My response is below.
How will the brand make more money with the Bridge?
1) A brand makes money by making more online sales via retailers' websites. Instead of a retailer having few items from a brand for sale on its site, the retailer will have 100s or 1,000s. The home goods industry is very reliant on bridal and gift registries. If a brand is not on a retailer's website, it's not on the ...Read more of post
Policing prices to support the Bridge
There was an article in the New York Times this week about price setting by brands/manufacturers, and retailers seeking ways to get around this. Overall, brands being allowed to set prices is now often accepted. This is in the Bridge's favor since the Bridge sets prices, and rewards retailers for this by by giving them all the product pictures and prices. It's a win-win.
With that said, the Bridge works best when brands police ...Read more of post
Wall St. Journal: As Stores Sputter, Sales Sizzle Online
As Stores Sputter, Sales Sizzle Online
Dec. 15 Sets Record for Web-Site Revenue; Sears, Macy's,Other Big Retailers Lure Internet Shoppers
By GEOFFREY A. FOWLER
A holiday season of Web price wars and aggressive online promotions by store-based retailers is leaving e-commerce a larger force in American retail.
While sales conducted at brick-and mortar stores are about flat this season compared with 2008, online retailing ...Read more of post
Manufacturers and retailers seem to be able to set minimum prices (MAP / MSRP)
An article in today's Wall St. Journal sheds light on home goods manufacturers' ability to fight discounting.
Blocking discounting used to be clearly an anticompetitive practice, but a Supreme Court ruling last year changed things. The court said it wasn't illegal for manufacturers and retailers to agree to minimum prices, but that such agreements must be examined case by case for ...Read more of post