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Jason Solarek picture
Jason Solarek at Bridge
March 4, 2021
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Today’s Times shares some of Amazon’s steps during the pandemic to grow its empire. 

I used to tell retailers that they don’t know it, but they’re now in: the software business. I missed something in that statement. They are also now in the warehouse business. Websites and warehouses go hand in hand. They’re flip sides of the same coin.  

As e-commerce grew, all the major retailers should have been growing their warehouse ...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
March 1, 2021
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FOR RETAILERS

Your Bridge has a new feature: you can choose if you wish to allow customers to order products that are out of stock. In the past, if the item was on your Bridge Store, it was assumed that the item was in stock. This made managing stock simple. On site: in stock. Not on site: out of stock. 

This updated stock sharing system is helpful for brands and indie stores because it allows them show and control behavior based upon real-time stock ...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
February 25, 2021
Bridge clients receive a special discount of 10% when they pay upfront for a year of Bridge service. 

For example, a client's existing plan may be $300/month.
With a 10% savings, they would:
Save $360/year • Pay just $3,240 for a year (instead of $3,600)

 
Jason Solarek picture
Jason Solarek at Bridge
February 24, 2021
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Clients choose Bridge because we bring together many of the benefits of selling on Amazon or using Shopify.

To understand this, it helps to first view the e-commerce provider spectrum.  Marketplace sites are on the left, and solo sites are on the right.  In the marketplace model, the store's logo (the seller's logo) is often nowhere to be seen.  The seller is like a cog in the machine working for 'da man (aka Jeff Bezos).  On the other end, there ...Read more of post

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Mallory Labit at Beatriz Ball
February 22, 2021
Luxe SIERRA MODERN Maia bowls from Beatriz Ball are totally on-trend with gold finishes and shimmering brushed surfaces. 

The magnificent Maia medium oval bowl—presented in an intoxicating shade of champagne gold--is a shining example. The striking piece is distinguished by its sculptural shape and exuberant design; an item that's sure to delight. Passionately handmade by skilled artisans in the company’s own foundry, the Maia bowls are made with ...Read more of post

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Jason Solarek picture
February 23, 2021 • 10:00 AM
Jason at Bridge:
I give this my gold seal of approval :)

Share your thoughts ~ login to your Bridge account

Jason Solarek picture
Jason Solarek at Bridge
February 11, 2021
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We offer a universal domain service (UDS) to retailers, brands, and sales reps. What does this service do? The universal domain service elevates your business' brand and may increase your Google ranking. Specifically, the service hides ("masks") the 'bridgecatalog' part of the website URL. 

In the example shown, we Google two stores' names in Texas. The two stores both use Bridge Store to power their online business.  The Ivy House does not use the...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
February 5, 2021
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Using your Bridge, you can easily see how much tax you've collected on 2020 orders.

On the Tax Collection page, you can set a date range and view taxes collected. This makes it easier to do your 2020 taxes.

How to visit your Tax page:
1. On your Bridge account, at the very top, click on “Management.”
2. On the Management home page, under “Order Reporting,” please click on “Tax Collection.”
3. On the Tax Collection page, in the...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
February 2, 2021
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Download document View • PDF / 79 KB

FOR SALES REPS AND BRANDS:

E-commerce sales are up 40%. Are your stores ready?   

You can help them.  Sign them up for a free Bridge Store. Bridge will pay you $200 for each retailer that you sign up.

How the program works:
  1. Identify a retailer that you'd like to help.
  2. For that retailer, please fill out the Bridge Sign-Up Sheet: https://marketplace.bridgecatalog.com/docs/BRC/Bridge-sign-up-sheet-v11.pdf
  3. Please e-mail that completed
...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
February 2, 2021
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ModernRetail shares some insights about boosting traffic:

"About 26.8% of Amazon’s traffic comes from search engines ... while close to half — 43.8% — of Walmart’s web traffic comes from search. Boosting those numbers is a simple matter of boosting external links. Because most major search engines give significant weight to the number of referral links that drive people to a given page, one way for Amazon to ensure that its products rank ...Read more of post

Jason Solarek picture
Jason Solarek at Bridge
February 2, 2021
Jason Solarek picture
Jason Solarek at Bridge
February 2, 2021
6 Materials to Sign up Stores for Bridge
Here are 6 documents to help sign up stores: 1. Website Grader. You can use this to find the stores that need the most online help. 2. Script. You can use this to explain Bridge to stores. 3. Benefits. You can use this to explain the benefits of Bridge Store. 4. Examples. You can use this to show stores examples of what a Bridge Store looks like. 5. Registry Sheet. You can use this to show stores how Bridge helps their registry business. 6. Sign up. You can use this to sign up a store. The documents included here are meant to be downloaded and shared with stores (with the exception of the script).
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