Zola is offering 20% off. Are you? To be competitive, you may have to discount products like Zola.
Your Bridge Store allows you to put items on sale, as well as offer coupon and discount codes.
Curious why you don’t sell more online? Answer: selling online is brutally competitive. Just ask Brandless, a company with more than $100m in funding that just closed and laid off all 70 employees. Selling online often produces the opposite of what you’d expect: thin margins.
One bright spot in e-commerce: gift registries. Gift registry orders have higher margins, lower customer acquisition costs, and a built-in promoter for your site: the ...Read more of post
Indie retailers are being hunted online by Amazon, Zola, and brands using their direct to consumer sites. They are triangulating around their prey. These entries are picking off their online customers and thereby their ‘supply chains‘ that keep them afloat online. Without online sales, the indie stores are starved of the one area in which the retail industry is growing.
Amazon and brands target general public orders. Due to the lower prices, brand name, and marketing...Read more of post
Market buildings are looking down the barrel of a gun. To find out why, check out my article in this month's Tableware Today
THE LAST WORD
CHART YOUR FUTURE BEFORE BIG TECH DOES
by JASON SOLAREK
Market buildings are starting to take digital seriously. Why, finally? Because Amazon is nipping at retailers’ heels? No. Because Zola is stealing indie stores’ registry business? No. Sadly, the main thing that’s brought markets up to speed has to do with their own dollars and ...Read more of post
Help a business friend and we'll give you $50
How the program works:
1. Refer a retailer to Bridge. E-mail us the store’s name. We’ll do the rest of the work. E-mail: [email protected]
2. After the store is active 60 days, we'll send you a check for $50. :)
What the store receives:
This reminded me: I'm happy to mail you $50 for referring a store.
For free, your stores can receive:
1. A Bridge account filled with professional product pictures and accurate prices.
2. ...Read more of post
I went into a small shop in New York City yesterday and admired all their nice tableware. It offered mugs, cups, plates, drinking glasses, and vases—all items that are great for gift registries.
The store was empty. I thought it may be a good time ask the store manager if the store offered an online registry. He replied "yes." I was surprised because there was no signage in the store that said it offered a gift registry. I shared with him what Bridge is and explained ...Read more of post
What company in the tabletop industry has invested in a tech company? I don't know of one. I believe our industry should be doing what UPS does and investing in tech--and I'll explain why.
As today's WSJ shares, UPS has a venture capital arm and it has this because smart businesses know that most businesses are becoming more like: software businesses. Therefore, businesses have to ‘buy’ that know-how by investing in a tech company. UPS knows that it doesn't have the ...Read more of post
I’m just back from the Dallas show. I met with some wonderful people from the mart and they’re ready to go digital.
In general, I’m seeing that more market buildings are finally taking digital seriously. Why are they finally doing so? Because Amazon is nipping at their retailers heels? Because Zola is stealing the indie store’s registry business? No. Sadly, the main thing that brought the markets up to speed on the weather outside is: their own livelihood. Faire, a ...Read more of post
“If the shoe fits, wear it,” goes the old saying, and today’s Times shares the state of indie shoes which may sound familiar to indie gift shop owners. This story seems to be ‘a fit’ for our industry, too.
I recently visited a Footlocker and noticed they had moved the Nike shoes to the back of the store. Why? Nike, with all of its stores and direct to consumer website promotion, is now a competitor and Footlocker is trying to reduce its reliance on Nike. To that affect...Read more of post
Business lunch: how retail is changing :)
Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What you’d expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.
Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.
The ...Read more of post