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February 7, 2020
Jason Solarek at Bridge shared
My Dad
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Jason Solarek picture
February 7, 2020
Jason Solarek at Bridge shared

My Dad

Dear Friends, 

I’m writing to sadly share that my dad Don Solarek passed away last week.  He was quiet, thoughtful, and would gladly walk in New York City from the Battery to Harlem. 

Don always had time to chat with me, share a story, give a lesson, and encourage me.  He helped me with my paper route at 6 am when it was 3º in Rochester. He came to every high school cross country race and wrestling match—which were often held ...Read more of post

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Do The World A Favor picture
February 8, 2020 03:04 PM
Do at Do The World A Favor:
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I’m very sorry for your loss. Your Dad sounds like he was a wonderful guy.

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February 8, 2020 04:07 PM
Store at Alioto's:
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I am so sorry Jason- it's difficult and you will never forget but he must be proud of you EVERYDAY- Sera

Kimmie Prinsen picture
February 13, 2020 03:52 PM
Kimmie at Parkleigh:
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So sorry for your loss, Jason.
Rochester lost a gem!
Kimmie

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Jason Solarek picture
February 6, 2020
Jason Solarek at Bridge shared
Do Brands and Stores Need to Collaborate on Advertisements?
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Jason Solarek picture
February 6, 2020
Jason Solarek at Bridge shared

Do Brands and Stores Need to Collaborate on Advertisements?

I visited the New York’s Post website--to get my fill of New York gossip--and I was shown a massive advertisement from a leading tabletop brand.  (I have covered the brand's logo with yellow rectangles for the privacy of the brand.) Before visiting the Post's site, I had visited this brand's website. The ads appear because the brand has hired some advertising platform to track me around the web, show me ads, and direct me back to its DTC (direct to...Read more of post

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February 6, 2020
Jason Solarek at Bridge shared
We're an “E-commerce Community”
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Jason Solarek picture
February 6, 2020
Jason Solarek at Bridge shared

We're an “E-commerce Community”

I think the phrase “E-commerce Community” is a good way to explain Bridge's offering.  We're helping businesses share news, messages, pricing, files, pictures, and products.

Without Bridge, e-commerce is often a lonesome field. I believe this siloed nature is already starting to kill off traditional e-commerce operations.  In its place, e-commerce platforms that bring together communities are flourishing. Platforms are the future--...Read more of post

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February 6, 2020 12:53 PM
The Fisherman's Wife:
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Very well put Jason - we love our community! Thanks for being part of it!

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February 5, 2020
Jason Solarek at Bridge shared
More Easily Prepare Your 2019 Taxes
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Jason Solarek picture
February 5, 2020
Jason Solarek at Bridge shared

More Easily Prepare Your 2019 Taxes

Your business likely has to pay taxes on your 2019 Bridge sales. While paying taxes may not be fun, Bridge has made it easier.

Your Bridge allows you to easily see how much you collected in sales taxes. You can use this information to prepare your 2019 taxes.

How to visit your Tax page:

1. Visit your Bridge.
2. Login to your Bridge.
3. At the very top, click on “Management.”
4. On Management home page, on the left-hand side under “Order...Read more of post

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February 5, 2020
Jason Solarek at Bridge shared
How Google Sees Your Bridge Gift Registry Software
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Jason Solarek picture
February 5, 2020
Jason Solarek at Bridge shared

How Google Sees Your Bridge Gift Registry Software

Your Bridge gift registry software looks better in Google than your competitors' software.  In this example, we can see how Breed, a retailer in Texas, appears in Google. Breed's listing shows the number of registries and reviews.  Competitors listings do not show quantitative information--and look drab by comparison.

Google 'likes' this these statistics because it shows that your registry software is unique and you're servicing customers...Read more of post

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February 5, 2020
Jason Solarek at Bridge shared
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Jason Solarek picture
February 5, 2020
Jason Solarek at Bridge shared

Macy’s will be moving its flagship store and building a massive tower on the site. Then it may move back in or permanently leave site.
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February 5, 2020
Jason Solarek at Bridge shared
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Jason Solarek picture
February 5, 2020
Jason Solarek at Bridge shared

About 1 of of 5 Chipotle’s burritos are bought via Chipotle’s app and digital outlets, shares today’s WSJ.  
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February 5, 2020
Jason Solarek at Bridge shared
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Jason Solarek picture
February 5, 2020
Jason Solarek at Bridge shared

Gartner shared this advice for managing your company's marketing efforts:
 
  • Strategy for the partner marketing program, and how it aligns with the overall brand marketing strategy.
  • Funding and talent resources dedicated to driving and administering partner marketing relationships.
  • Campaign modes, or the balance of approaches to partner marketing. “To” campaigns provide information about a brand’s product and service for
...Read more of post

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February 5, 2020
Jason Solarek at Bridge shared
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Jason Solarek picture
February 5, 2020
Jason Solarek at Bridge shared

Macy’s plans to close 20% of its stores, cut 10% of corporate jobs, and close its Cincinnati headquarters, shares today’s WSJ. 
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January 24, 2020
Jason Solarek at Bridge shared
E-commerce could kill 30K stores and half a million jobs by 2025
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Jason Solarek picture
January 24, 2020
Jason Solarek at Bridge shared

E-commerce could kill 30K stores and half a million jobs by 2025

E-commerce is hammering stores, shares a study appearing in RetailDive.   Each e-commerce job kills four traditional jobs, and it may help close 30k stores in the next 5 years.

RetailDive excerpts:
  • E-commerce has been a net negative — an agent of "destructive destruction" — for the retail industry writ large, according to a new study from credit insurance company Euler Hermes. The study found that 56,000 stores,
...Read more of post

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